Press release tips to create an effective press release

Come Study the Press Release in Detail – Learn How to Write a Truly Effective Press Release and Generate Media Attention for Your Business

Dear Eager (but unnoticed) Entrepreneur,

“Give Me 60 Minutes – And I’ll Give You a Template
for Getting Tons More Publicity!”

They say what you don’t know can’t hurt you. But that’s just wrong!

What Don’t You Know That’s Hurting Your Business Success?

Did you know that 98% of journalists go online daily? And that 72% of them are combing through press releases for story leads?

Did you know that an effective press release is probably the quickest way to get free advertising and media exposure, and increase your professional standing at the same time?

And did you know that anyone (yes, even YOU) can write a successful, lead-generating press release in less than an hour – IF you have the right tools?

Imagine the Look of Delight on Your Mother’s Face
When She Sees Your Name in Print

There’s no benefit to keeping yourself a secret, waiting patiently for journalists –and clients, for that matter- to discover you. Why not make yourself easy to find?

Think how many people pick up your local newspaper each day. Think how many people surf Google News or Topix.net. Whether in traditional print newspapers or the online variety, recognition by the media is a bonafide feather in any business-owner’s cap.

And it all starts with the humble (but effective) press release.

The Old Fashioned, Dull-As-Dishwater Press Release is Dead

The important thing to keep in mind is that you need a reliable method to make certain that your press release detail gets you the attention you want –and deserve. A conventional “Lackluster, Inc. Announces a New Gizmo for Watching Paint Dry” announcement isn’t going to cut it.

I want to share with you a new breed of press release. What I’ve dubbed the “Call to Action” press release.

The Call to Action Press Release is cleverly designed to motivate your readers to take action and contact you (without any manipulation, by the way).

Because publicity is a good thing. A ringing phone is even better.

I’ve been writing this kind of press release for myself and my own clients for quite a while now, with terrific results. But I can’t write them for everybody. (There’s only one of me, after all.)

Since I believe in the CASE method (Copy and Share Everything), I decided to share with you the press release tips you need to write your own client-capturing Call to Action Press Releases.

Hence, the birth of my combination seminar and hands-on clinic, How to Create Call-to-Action Press Releases – Even If You’re Not a Writer.

I am requesting the pleasure of your company on Wednesday, July 30th and Wednesday, August 6th.

[NOTE: Both sessions will be recorded, so you can still get the benefit of the learning even if you can't be on the live calls.]

Read what one student of mine had to say about my seminars:

After the class with Helen, I felt completely empowered! I got a lot of great information and am so happy I can go back and listen to the recordings any time I want.

I feel like now I know what to do, how to get started and have the resources I need if I run into any problems. I’m definitely going to be using what I got out of the class for “the long haul.”

Marci Mearns
www.marcim.com

How I Get Free Publicity with Call-to-Action
Press Releases and How You Can Copy Me

I’d been hearing about using press releases as a business building strategy for quite some time before I finally decided to give it a try. And like most people, I didn’t really know what I was doing at first. (I’ll admit when I look back at some of my first attempts, I cringe at how bad they were.)

It’s true that journalists are hungry for news to report on. But they’re hungry for interesting scoops, not boring, tedious items.

The key to getting noticed through a press release is not just writing one and distributing it every place you can think of. The key is writing a press release that demands attention. (It sounds obvious, I know. But most people aren’t doing it that way.)

An attention-grabbing press release distributed to even one or two outlets will garner you better publicity –and better results- than a dull one distributed to dozens of sources. (And I guarantee, if your release is appealing, it’ll be picked up by more than just one or two publications.)

When you attend this seminar (and the bonus press release clinic), you’ll discover why so many people seem to get lots of publicity and exposure without any effort. And how you can too.

You May Be Thinking, “Well, I’m Getting Along Fine
Without Doing Press Releases. Why Should I Bother?”

Not taking advantage of this free publicity for your business is like having a huge untouched gusher of oil running underneath your property – and ignoring it. Getting known through an effective press release tips the advantage in your favor.

STOP and ask yourself, “So, how much is a single press release worth to my business?”

Let’s look at some real numbers.

Let’s say you wrote a release and distributed it to a free online service to publicize an upcoming workshop for which you’re charging $167. If even just 150 people saw the release and you got a modest 2% conversion rate, meaning of those 150 viewers, 3 people registered for the course, your single release would have netted you $501.

Not bad for an hour’s worth of time. And that’s not even counting the lifetime value of those 3 clients.

Here’s another example: You write a release that gets noticed by a journalist who decides to profile your business. The article gets published in your local paper where hundreds of people see it. You get dozens of inquiries, including a call from your local radio station who wants to do a spot on you. Now your exposure is likely in the thousands. Imagine how much business that kind of exposure will generate.

Both of these scenarios are common place for people who know how to get the “publicity snowball” rolling downhill.

Are You Beginning to See How This Plain Jane
Technique Can Earn Enormous Rewards?

OK, I can hear you mumbling, “But I can’t write” or “I’m not creative.”

That’s fine. (Although I would bet you’re more creative than you give yourself credit for.)

Even if you have trouble writing a birthday list, or you don’t believe you have an imaginative bone in your body – you can still craft a powerful, attention-getting press release just by following my easy-as-pie approach.

These are just some of the proven press release tips you’ll learn when you join my Call-to-Action Press Release teleseminar (and bonus hands-on clinic):

Tip #1: Recognize the 8 essential elements of an effective press release (miss one of them, and journalists won’t give you the time of day)

Tip #2: Unearth the audience-capturing aspect of your news story (God didn’t invent boring, humans did - so I’ll put you in touch with your divine “life of the party” side)

Tip #3: Write a release that makes your readers say, “Sign me up!” (I’ve nicknamed it the Call to Action element)

Tip #4: The most overlooked press release detail that turns your offering from drab to fab (You be the judge of what this tip is worth)

Tip #5: What NOT to include to ensure your release isn’t discarded as unacceptable (ignore this one at your own peril)

I’ve designed a special bonus “Press Release Clinic” for after our initial class. This will give you a chance to put your new skills to good use, and then come back for some highly instructive, highly valuable feedback on what you and your seminar-mates have written. Nothing like the “learn by doing” method, eh?

I’m also including templates, check lists, and plenty of easy-to-follow guidelines so nothing is left to chance. The only way I could make it simpler for you is if I wrote the darn thing myself. (But then, it would cost a whole lot more.)

Speaking of Cost, How Much Will This Set Me Back, Helen?

I did a little research on Google and saw an unbelievably wide range of fees from copywriters offering to pen your press release – the low end was around $150, shooting on up to over $600 - for just one press release.

But of course, for the kind of return you can expect from a well-crafted piece (think, lifetime value of even one new client), wouldn’t you invest a few bucks?

I did a little more research on Google and found a serious lack of seminars available on how to write a press release. You could fly in for a training in England (for about $700 American), but that won’t help most of us.

There were plenty of articles on the topic, but very little actual instruction. And I’m not content just writing another article for you to read. I know I learn best when I have a chance to interact with the instructor and the material. I like a hands-on learning environment, and I wanted to offer that to you as well – at a truly affordable price.

So, I’m going to offer this essentially exclusive class (and bonus hands-on clinic) for just $67.

Take a look at these comments from a previous “student”:

What I loved best about the tele-workshop was how interactive it was. It felt really hands-on instead of just another “write it down and remember it” kind of session.

Prior to learning with Helen, I didn’t have enough information to begin, but now I’ve got the resources I need to create a step-by-step plan of action that will take me where I want to go (which is down the path to making money!).

Trace Flores
www.itsachievable.com

I’ve Included Everything I Could Think of
to Support Your Success

As you read the entire list of bullet points, see yourself putting to good use the return on investment of each one:

You get the full 75 minute How to Create Call-to-Action Press Releases – Even If You’re Not a Writer curriculum to ensure a solid foundation of learning. ($67 value)
You get my own private templates, checklists and how-to guidelines so you can easily find the exact press release detail you need, when you need it. ($47 value)
You get the bonus “Press Release Hands-On Clinic” the week following our initial call, where I will personally offer live feedback and suggestions to 4-5 lucky guinea pigs - I mean, participants- who submit their press releases for review. ($67 value)
You get the audio recordings of both sessions so you can listen over and over to glean all the important information. ($57 value)
You get the combined total of my marketing, copywriting and Neuro-Linguistic Programming expertise in your corner. (to quote MasterCard, priceless)

The How to Create Call-to-Action Press Releases –
Even If You’re Not a Writer Seminar Comes with My Money Back “If You’re Not Happy, I’m Not Happy” Guarantee

Yes, you heard right, a money back guarantee.

I’m so certain of this approach, and so confident that it will create positive results for your business, that I’m happy to offer you a risk-free guarantee.

Take the class, study my methods, write a few press releases following my techniques.

If you don’t feel you’ve learned all the steps, tips and tricks you need to know to create press releases that earn you the attention you deserve, I’ll refund your money.

Simple as that.

To be honest, none of this is all that complicated. You’re a smart cookie. And if you spent the next several months sorting through all the press release details like I have, I’m certain you could teach yourself to write consistent, professional and effective press releases too.

But (and here comes the hard sell for this seminar), you’d have to be willing to give up hours of your time to devote to the research, testing and blunders that I’ve already gone through.

Or, you could join me for the How to Create Call-to-Action Press Releases – Even If You’re Not a Writer seminar and follow up clinic, and do it right the first time.

And Now You’ve Come to the Time for Decision

The fact that you’re still reading means there’s something about this seminar that attracts you. So just let all the information I’ve shared sink in for a moment.

Now you have to choose between keeping things as they are right now OR a future where you have the ability to garner publicity almost at will.

I know that my simple system will work for you – helping you achieve the exposure and competitive advantage that comes with positive, widespread media attention.

Click the link below now to register for the class and get started.

But Wait, That’s Not All!

I’m going to throw in 2 other gifts to sweeten the pot. (My goal is to make it a “no brainer” for you to join me. How am I doing?)

Gift #1: The first 15 people who register will also receive a personalized, individual critique of one of your press releases so you can get immediate feedback on how you're doing.

You’ll get the benefit of my firm but loving guidance as I share with you first-hand exactly what to do to make your release totally compelling and exciting (in a newsworthy way). If I even offered this as part of my regular services, I’d most likely charge at least $75-80 for it.

Gift #2: I’ve also enlisted the help of my colleague Sandra Martini, the Automatic Business Coach. Sandy excels at showing solo entrepreneurs and small business owners how to create systems to streamline our businesses, so we can spend more time doing the things we love to do.

Sandy has said I can offer her special ebook, “How to Find, Hire and Maintain a Successful Virtual Team: A Beginner’s Guide” as a mouth-watering bonus gift to everyone who registers for the seminar. (I have to say, this is a terrific offer just by itself. Sandy has a team that puts the efficiency of NASA to shame!) ($39 value)

So, again I invite you to register today for this exclusive program and reap the rewards of knowing how to attract regular publicity for your business.

Count Me In, Helen! I Want to Take That
First Step in Attracting Media Attention

Yes, I want to take part in the How to Create Call-to-Action Press Releases – Even If You’re Not a Writer seminar and follow up clinic on July 30 and August 6 from 3:30-4:45pm Pacific.

My registration entitles me to the following valuable benefits:

The 75-minute Call to Action Press Release teleseminar

The 60-minute follow up hands-on Press Release Clinic

The audio recordings of both sessions

Your private templates, checklists and how-to guidelines

My own copy of the “How to Find, Hire and Maintain a Successful Virtual Team: A Beginner’s Guide” ebook

(Not to mention, full access to your marketing, copywriting and Neuro-Linguistic Programming expertise!)

AND if I register right away and am one of the first 15 people to enroll, I’ll also receive a personal, private critique of one of my press releases.

I understand the whole deal comes with a no-risk, money back guarantee. And everything is mine for the small one time investment of just $67.

Positively,

P.S. I stand 100% behind the information I’m offering you. Your investment is completely protected by my “If You’re Not Happy, I’m Not Happy” guarantee.

P.P.S. You’re ready for greater publicity, aren’t you? Successful people invest in their learning so they can take effective action. You really don’t need to order now (unless you want a chance at that private press release critique), but please read what Marcia Warner had to say about her experience in one of my seminars before you go. . .

The class was awesome. I loved the way Helen used several of us to step through the process of developing our content, and then laid out everything necessary for putting it all together. She even provided us with an entire set of resources so we didn’t have to go searching for that information.

Before the class, I felt unsure about what to include and overwhelmed by trying to decide what resources I needed and where to locate them. By the end of the class, I felt very confident. Thanks so much, Helen.

Marcia Warner
www.abworganizing.com