Note from the Grand Poohbah
Sometimes ‘Subtle’ Is All It Takes
A young male surveying his hunting grounds from atop a Saguaro cactus during the Harris Hawk Open Air show |
While my sister’s family was here for Thanksgiving, we took a trip to the Arizona Desert Museum this past weekend. It’s mostly outdoor trails and exhibits, and as one little boy we passed said, “This is a huge moo-seum!”
My sister had gone with me to the museum in April last year, and she commented how this time, in December, things looked different – but not very much. It made me think about how the same phenomenon can happen in your business.
Sometimes the shifts and changes you make are big, like focusing on a fresh niche or developing a new profit pyramid. And sometimes you get powerful results from more subtle changes, like tweaking a program title or re-designing a coaching package to leverage your time better.
Big or small, those refinements and adaptations are all part of the growth process– in a desert or in a business.
If you're looking for support in figuring out what changes will have the maximum impact on your business, I've just come up with something new for you. The private Passion for Profit coaching program is an opportunity to get personal hands-on training, mentoring, and coaching that will turn up the rocket boosters on your income.
I'll show you how to redesign your packages to leverage your time and give clients exactly what they want, how to set your fees for 2010 so you're making more beginning in January, and how to create an easy-to-follow marketing calendar so you can know what actions to take week by week. Click here to get more information.
How to Create an Offer Your Audience Can’t Resist
It’s hard not to take it personally when the products and programs you create don’t sell well. But when the feedback you get is an audience that’s not buying, it’s time to take a look at the offer you’re making.
There are two levels to creating a compelling offer. Today we’re going to explore what you can do in the development stage to ensure that you’re creating an offer your audience won’t be able to resist. (Then, next time in Part 2 we’ll look at how to present that offer in the most desirable light.)
In today’s new article, you’ll learn four clear-cut and simple tips you can use to be certain you’re putting your time and energy into offers that will get snapped up!
Click here to listen.
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Up and Coming
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Nov. 30, Dec. 2, 7 & 14 - Next “What to Say If You Hate to Sell” training series. Click here to join us and learn how to hear ‘yes!’ to even your high-ticket offers. |
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December 3 & 4 – Private in-person business-building retreat with Platinum client |
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December 8-10 – Creating breakthroughs for myself (and my clients) at Barbara DeAngelis’ Breakthrough event |
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December 15 – Exciting call with James Roche, the Info Product Guy, on creating client-capturing information products. (This is an exclusive bonus for the What to Say training.) |
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December 28 & 29 – Travelling to the Bay Area to lead an in-person business-building retreat with private client |
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April 15-17, 2010 – My next live event (still working on a terrific name!)- 2½ days of money mindset and business-building exercises designed to accelerate your income, boost your self-confidence and powerfully express your true self in your business so you can positively impact a lot more lives and make a lot more money! |
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Feature Article
“Make ‘Em an Offer They Can’t Refuse”
Few things are more discouraging to a passionate entrepreneur than creating products and programs that don’t sell well.
It’s hard not to take it personally, which can bring up feelings of doubt, hurt, disappointment and even embarrassment. But for the savvy, “I’m gonna make it happen” business owner, there’s no such thing as failure – there’s only feedback.
When the feedback you get is an audience that’s not buying, it’s time to take a look at the offer you’re making.
There are two levels to creating a compelling offer – developing the “thing” itself, and introducing it to your audience. I want to share some of the tips from my Passion for Profit coaching program on what you can do in the development stage to ensure that you’re creating an offer your audience won’t be able to resist. (Then, next time in Part 2 we’ll look at how to present the offer in the most desirable light.)
Here are four clear-cut and simple tips you can use to be certain you’re putting your time and energy into offers that will get snapped up!
Click here to read the full article (on my blog). . .
Until next time, here's to your success. . .
Want to Use This Article?
You’re welcome to reproduce this article as long as you leave it intact and include the copyright and the following blurb with it:
©2009 Reprinted with permission.
Helen Graves is expert at showing soul-inspired entrepreneurs how to increase their sales with effective online marketing strategies. Pick up her latest special report, “Make More Sales: How to Create Connection and Desire So Clients Can’t Wait to Buy From You” at www.OnlineLaunchSecrets.com
Comments, questions and your cherished opinions may be sent to
helen@crackerjackonlinemarketing.com.
©2009 Helen Graves
